Ep26: Dr. Iana Castro (SDSU & BrightSide Produce) Attained Academic Tenure & Launched a Social Venture in 2017? That’s Legit!

Young marketing professor earns tenure at San Diego State University AND launches a revenue-generating, SDSU student-run social venture the same year (2017)!! What? #FemaleFounders #Socialimpact #Inspiration

Dr. Iana Castro is both an entrepreneur and an educator. She is currently an associate professor of marketing at San Diego State University, researching and teaching in areas that include consumer behavior, retailing and strategic marketing. She was awarded Outstanding Faculty Contribution Awards in 2015 and 2016 for Professional Development and Service, and in 2017 she earned the Teaching Excellence Award in SDSU’s Fowler College of Business. She is co-principal investigator for a project entitled, “Factors Influencing Food Selection” that was funded by the National Institute of Child Health and Human Development. Thus, it’s not surprising that Prof. Castro is also the co-founder and faculty director of BrightSide Produce San Diego, which is a sustainable, SDSU, student-run, social venture that makes affordable, fresh produce more available and accessible in San Diego communities.